Q The exciting shift in promotional marketing is the movement from companies controlling their message to customer participation. With the advent of social media and other engagement tools, customers and employees can affect the business more than ever. Instead of just pushing advertising, the current trend is customer engagement. DQ1: Post and summarize an article or video (from your own research) about customer engagement, digital marketing, or other current trend. Please include in the summary how you could apply this tool or method to your marketing plan.
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